Album : Viva Elvis
Released : November 2010
Catalog Number : 88697 77582 2
Producer And Arranger : Erich Van Tourneau
Assistant Producer And Assistant Arranger : Hugo ‘Wedge Montecristo’ Bombarbier
Executive Producers : Steve Berkowitz, Adam Block, Stephanie Bergiven, Gary Hovey, and Priscilla Presley.
Website : WWW.VIVAELVIS.COM
Viva Elvis is a musical holocaust, not created by the culture that produced Elvis Presley, but musical genocide by those who attempt to further turn Elvis Presley into a product. These same Charlatans continue to see his actual importance forgotten. Viva Elvis is as important, and pleasant, as the tackiest plastic statues, and Elvis clocks, you buy at Truck Stops on Route 66. All his musical achievements, everything he stood for, his contributions as being the single most important entertainer of the 20th Century, -all – have been erased. Even worse, his band members and backup singers who were so crucial in the rise and magic of Elvis Presley, have been mostly removed. Leaving Viva Elvis guilty of musical murder in the first degree.
The plan? Simple. The Elvis 75 Campaign was botched from the get go.
First, The Elvis 75 Box Set sold poorly, as it contained nothing that everybody does not already have.
Second,Budget line Soundtrack CD’s were released as Elvis 75 specials. These releases had no promotion.
Third, A bizarre and unexplained promotional campaign for the movie “Tickle Me” which did not see any kind of special DVD or album release, it was just simply decided to promote the movie for no reason.
Fourth, the big Blu Ray release of ( the 10 year overdo) Elvis On Tour. The film practically overnight, was suddenly released in theaters for one night showing resulting in hardly any promotion, and small turnout. Elvis On Tour has not been the big selling DVD of the year as expected.
Fifth, Elvis Week in Memphis had high hopes, but a very limited inventory of interesting events. It was barely mentioned on any news networks, and was considered mostly a flop.
Sixth, Let’s not forget the Elvis Mr. Potato Head.
And finally, Viva Elvis was un-veiled at the Aria Hotel in Las Vegas Nevada.
With high priced tickets and a bad economy, the shows success ( or lack thereof) has almost been kept a secret.
According to Viva Elvis producer Erich Van Tourneau, they made the album after making the show. This soundtrack ( Viva Elvis) hit stores a few weeks ago, with disappointing sales and unenthusiastic fan response.
The problems? Both with the show and the album, are massive. There seems to be an almost desperate attempt to defend the album now that it has been released. This has included a dull interview with Priscilla Presley who acted as though she hasn’t even heard it. Reviewers actually expressing anger at fans for not buying the album, or giving it praise. And worst of all, a self aggrandizing interview by Robin Leach with Producer Erich Van Tourneau. An interview, which left fans with the impression Van Tourneau is a narcissistic ego-maniac who thinks he has saved the Presley legacy. However, that very legacy is hardly in danger.
Telling the story of Elvis Presley, whether it be in musical form, written form, film, or stage, is an extremely difficult task. With Cirque Du Soleil’s massive success with the Beatles Love, many Elvis fans expected the same results with Viva Elvis. The two could not be further apart.
The Beatles, only had a 7 year recording career, and were a surrealistic band. Thus, they can be accommodated by a Cirque Du Solei production. Elvis Presley however, is a much more rooted American icon and not surreal. Presley also had a career three times longer than the Beatles.
Two major problems play out here. First, the Beatles own producer ( George Martin) and his son (Giles Martin) put together the musical soundtrack for the Beatles Cirque Du Soleil show. Using only original masters, out-takes, historical moments etc. and compiling them into interesting remixes. In the case of Viva Elvis, the soundtrack was almost a throwaway idea and just handed off to Van Tourneau. It comes off as nothing more than an excuse to have a new Elvis product in stores at Christmas time. Why wasn’t Ernst Jorgensen for example, brought in to consult on a project of this promotional magnitude? The final point being, Cirque Du Soleil had only done one rock show ( Love by The Beatles) and simply , were not ready to take on the monumental legacy of Elvis Presley.
And it shows. They simply were not up for the challenge of telling the Elvis story as their sophomore pop culture effort. Most embarrassing of all, is the obvious upon first listen, the project heads had little to no idea about who, or what, Elvis Presley was.
Predictably, the album begins with the theme from 2001 : A Space Odyssey with various samples thrown in here and there. From there, a bizarre trend begins to emerge not only in the next track, but throughout the album. A hard ‘Chicago Blues” sound featuring distorted guitars and harmonica come flying in and out of the albums tracks. This is an obvious attempt to showcase that Elvis was rooted in the blues. Problem? They picked the sound of the wrong city! Memphis Blues, and Chicago Blues, (in the pre-Elvis period) are polar opposites. Presley’s own record collection from the era, shows a preference to the music made in his own region.
The Chicago Blues instrumental segments are so badly played, I noticed that parts of it echo the sitcom soundtrack to the ABC T.V. series According To Jim.
Blue Suede Shoes and That’s All Right Mama are treated in this manor, while mixing modern dance music and indie rock guitar riffs. This makes the songs sound like a cross between the John Spencer Blues Explosion playing with the rhythm section of U2. Though a musical combination of the above mentioned is subjective, the question remains. What does it have to do with Elvis Presley?
Heartbreak Hotel is next on the chopping block, and destroyed without mercy. Beginning with either a sample, or cleverly cloned Robert Johnson riff, we hear someone who is not Elvis at all singing parts of “Polk Salad Annie”. This bluesy interlude is then mixed, with a newly played version from the 68 Comeback Special (not an original sample, and if the sample is there, it is buried in the mix, it is the new musicians playing it). Was this an attempt to try and make it rock harder? Considering Heartbreak Hotel is not a hard rock song, it’s interesting why it was so desperately emphasized that it was? Clever editing by using the Tupelo Concert from 1956, or the 1961 U.S.S. Arizona concert vocals (which are distorted anyway) combined with the Chicago Blues without any reason, make the track erratic and disorganized.
Love Me Tender which has been turned into a ‘Carrie Underwood’ styled duet with an un-named female singer, brings new meaning to the word ‘schmaltz’. It’s so bad, I actually felt queasy upon listening too it.
King Creole is just strange and weird. It sounds alien, and like the kind of music you would hear at a meat market night club. Lady Ga Ga comes to mind, or maybe the Black Eyed Peas? Which as I’ve said before (your personal taste) is subjective, but what do they have to do with Elvis? King Creole was not a hip hop song. Nor does it contain any elements of that musical form. Furthermore, the Minstrel screams might offend some listeners. All it’s original passion is completely over-looked, as it is musically raped.
Burning Love is out of meter and off key at times. Overlooking something this sloppy for a project not intended to be sloppy, shows indifference at top levels. This shows production was rushed. Can’t Help Falling In Love is a complete mess, using the same formula as Love Me Tender. A Christina Aguilara sound alike is used with hip hop beats, and chimes, and ruins the integrity of the piece.
You’ll Never Walk Alone , though recordings exist of Elvis playing the song on piano in either demo form, or that idea of using the piano track from the 8 track master are dismissed. This is either Van Tourneau, or somebody else playing the song as a sort of sonata. Played elegantly like Liberace or Richard Chamberlin. Though one of Elvis’s favorite spirituals, he always played songs on the piano in a hard manor. Very similar to his abrasive guitar style. Elvis pounded on the keys to get the notes. He was not a maestro, or master of the piano.
Suspicious Minds is the sound of frustration. Musicians will notice that the track sounds like a song they just couldn’t get right. It’s likely that several attempts were made to make ( as Van Tourneau said) it “relevant”. But when an original song is this good to begin with, what can you possibly do to make it different? The only option appeared to make a mirror version of the song. And, it doesn’t work.
Bossa Nova Baby is the one track, that most fans seem to be able to bear easiest. Possibly because it is closer to what people were expecting. Bossa Nova Baby is a throwback ( but far inferior ) to the Elvis Vs. JXL remix of A Little Less Conversation, and has been tampered with the least. I suspect, we will see Sony/BMG quickly realize that releasing Suspicious Minds as the album’s single was an error. Viva Elvis, in general, was an error in my opinion. Had Viva Elvis only featured one new remix song like 30 Number One Hits or Second To None did, then maybe they would have gotten away with it. Also, if Viva Elvis had echoed the same technique as the Beatles Love, ( using only Presley masters, alternates, live tracks, and historical recordings,) it could have worked. I will undoubtedly come under fire as being close minded, and a purist, and one of those who believes Elvis should be on display in a gold sarcophagus. There seems to be a viciousness resonating against those who speak out against Viva Elvis. I expect two future things from Cirque Du Soleil. First, a forthcoming excuse that “We didn’t want to do another Love and that each show must be unique.” If so, there is an immediate hole in this philosophy. Viva Elvis was meant to be an exact clone of Love, they just wanted to do it cheaper and quicker.
The second, will most likely be a DVD of the show now that they have a soundtrack to sell.
Steven B. Roberts












